Macarena Troscé: Stop Selling Yourself, Start Offering Solutions

Normally, translators are afraid to “sell themselves.” But the key to truly connecting with current and potential clients (of any kind) is not self-promotion. It’s learning how to offer services that solve real needs. And to do that, you first need to listen to the actual needs on the other side. To step out of the “me” mindset and connect with the “other.” That’s exactly what we explored in depth during this session: the mindset of a professional service provider.

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